Brand Bodega

CUSTOMER EXPERIENCE – DESIGN, MANAGEMENT AND IMPROVEMENT  

Brand Bodega understands that the customer experience is impacted by each and every interaction with consumers. Evaluating, understanding and improving each touch-point is at the heart of Brand Bodega’s methodology for designing a customer experience process for our clients. Brand Bodega partners with our clients to design, implement, and measure key customer- centric solutions that lead to more sales, better service, and great over-all customer experiences.

Brand Bodega specializes in the evaluation, design, and implementation of your desired customer experience through consulting with senior management, researching key data, communicating to stakeholders, training your team, and measuring and refining your customer experience results.

We believe that our combination of strategy, creative design, deep customer intelligence and operational implementation results in the optimal customer-centric business you desire. Ultimately we create unforgettable experiences that give your brand its greatest impact.

• Insights, Strategy, Measurement and Evaluation
• Experience Audits and Mapping
• Training and Change Management
• Secret Shopping
• Customer Satisfaction Research
• Product, Service and Business Development

BUSINESS DEVELOPMENT  

Brand Bodega develops and grows profitable new business opportunities between our clients and their targeted customers and strategic partners.

• Sourcing and closing new business deals by coordinating the sale and developing and negotiating contracts.
• Setting sales targets and defining strategy to achieve the targets
• Managing your sales team and the proposal development process
• Creating, coordinating and implementing strategic sales plans designed to increase existing business and capture new opportunities

PRODUCT DEVELOPMENT

Brand Bodega helps clients develop their product no matter what stage they are in development. Brand Bodega also owns and develops many of its own brands such as: Aprized, Terrathlon, Turvee, Sportsbent, Fanemy, Fanemies, Jumpzoot, Terrathlete, Sensei Wonder, Tritobegreat, and Fitprocess.

EVENT, SPORTS AND PARTNERSHIP MARKETING
Actively engage consumers through our customized approach to innovative experiential events that help consumers differentiate your product’s value and make your brand stand apart from the competition.

• Sample and demonstrate key products and attributes at unique, high traffic locations
• Differentiate your brand by creating integrated, innovative, and interactive experiential events that build loyalty and generate media and social attention
• Build momentum for your brand through sponsorships, grand openings, new brand or product launches, and other public facing activities
• Integrate public relations, advertising and other marketing activities into your event marketing strategy and manage your events to maximize exposure for your brand

PRODUCT LAUNCH AND SEASONAL HOLIDAY PROGRAMS 

With each new product roll-out you get one chance to make a first impression. Brand Bodega provides a team of professionals that develop strategic plans and assist in the execution to launch new products and services in any market.

• - Launch strategy, roadmap and analysis
• - Developing or enhancing the big idea
• - Post launch support and metrics

Brand Bodega is also an expert at utilizing global partnerships to help you redefine holiday experiences and seasonal sponsorships.

STRATEGY AND CREATIVE SERVICES

Brand Bodega develops and advances the creative services, brand strategy and positioning that enable our clients to increase brand value, consumer engagements, meaningful connections and sales. Brand Bodega is a team of talented problem solvers that develop memorable and relevant creative solutions resulting in innovative, immersive experiences, identities, and designs.

NAMING

A name is the initial relationship to the consumer and the brand experience. The right name connects to consumers through impressions and associations that develop and strengthen a long-term relationship. Brand Bodega works with you to create names that begin to establish your identity and set you apart from your competition.

VISUAL IDENTITY

Your logos and visual identities are important when creating a great customer experience. Brand Bodega designs powerful visual identities that are strategic and highlight the true essence of your brand.

RETAIL SUPPORT

Brand Advocates, Selling Support, Sales Associate Training, Social Engagement, Alternative Retail, and Digital and Remote Connections.  Our field sales and marketing teams support, develop and enhance your existing retail sales and marketing efforts in all key retail outlets.  Brand Bodega selects, trains and hires highly qualified advocates to enhance your sales and marketing efforts. We combine the right experienced team with flawless execution and measurable information to ensure the most impactful outsourced sales and marketing results.

BRAND ADVOCATES AND SELLING SUPPORT

Retail sales associates are often the most critical ally in representing your products and brand positioning. Brand Bodega recruits, hires and trains brand advocates and ambassadors for your product or service. Our brand advocates connect directly with your retail stores. We gather important market intelligence, understand consumer’s opinions on your products and services, and can professionally sample and demonstrate your products.

• Train store employees on new or existing product lines and help them to confidently recommend their features, selling points and benefits to increase sales
• Sample and demonstrate your products directly to consumers at key retail locations
• Ensure proper use of demo products and promotional materials at the point of purchase and increa
• Gather valuable market intelligence about your products and competitors
• Maximize sales during times of increased shopper traffic, special events, seasonal activities, grand openings, and promotional periods

The point of purchase is the last opportunity to convince a prospective customer that your brand is superior to the competition. Brand Bodega’s develops positive, inspiring and influential recommendations. Our brand advocates, sales teams, samplers, and demonstrators allow you to increase your sales while controlling the costs. Through our methodology we educate and influence consumers and sales associates at the point of purchase.

DIRECT SALES

Brand Bodega's teams provide direct sales, lead generation, customer acquisition and sales management through our consultative sales solutions.

• Highly trained sales and marketing representatives that drive your field marketing through actual sales not just consumer impressions
• Field sales and marketing teams providing direct sales activity, process and management through field, phone and digital sales
• Direct sales talent acquisition and management
• Sales and management assessment, coaching and mentoring
  TRAINING PROGRAMS EMPOWER RETAIL PARTNERS  

• Bodega’s training programs develop highly informed retail partners that are capable and confident to sell your products and services through education and differentiation. Brand Bodega’s experienced trainers design, develop and execute retail training programs that support your marketing strategy.
• Experts train sales associates on your products to effectively represent you and improve over-all store knowledge of your brand
• Assist customers in the understanding and adoption of your products and develop brand differentiation in a crowded market.
• Support large training events without the use of major internal resource

SOCIAL MEDIA TO CREATE LONG TERM CUSTOMERS 
Each one of your customers has the potential to be an influential brand advocate and can transform opinions and experiences into actual sales. Brand Bodega goes beyond just following the on-line discussions, we drive decision making, interest and loyalty for your brand through direct engagement.

Purchasing behavior is heavily influenced by peer-to-peer recommendations in reviews, forums, communities, and other online formats. Many companies don’t have the presence or resources to reinforce the online conversations to support their brand, deliver product information or combat negative feedback.

• Use technology to provide interactive support and solutions in online communities, engage with consumers, and gather important customer data and connect to key social media outlets that create demand
• Understand where purchase decisions for your products are being made
• Empower consumers with information to influence the buying process and turn social chatter into actual selling opportunities. Gain real data and insights, understand the social networking community, and constantly monitor your brand and social network loyalty

ALTERNATIVE RETAIL AND POP-UP STORES 

Create memorable one-on-one brand interactions that influence buying behavior and direct sales through alternative retail and pop-up retail stores. Unique branded sales environments within targeted locations such as malls and other venues generate exposure for your brand. With pop-up retail brands are seeking better ways to break through the media clutter to reach consumers that are looking for a personalized brand experience.

• Transform a unique space into a branded destination to generate sales and awareness from targeted audiences
• Access the best space in malls, event venues and public areas to engage potential consumers and deliver positive interactions with your brand
• Connect with consumers and encourage them to share your brand with their peers and social networks
• Staff short-term retail environments that truly represent your brand and engage the customers
• Unique pop-up and alternative retail branded environments give you greater visibility, generate positive impressions and distinguish your brand by creating short-term memorable consumer experience that results in new sales in a very cost effective way.

AUTOMATED RETAIL AND SAMPLING

Design, create and executive the most unique method of sales and sampling through our trend-setting automated retail and sampling machines SAMPLER CENTER. For more information and examples of creative concepts on automated retail and sampling contact a Brand Bodega representative.